Privacy Policy

Our Commitment To Privacy

Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used.

The Information We Collect

This notice applies to all information collected or submitted on the Blue Line Battery’s website. On some pages, you can view information and choose to submit your information via the contact form. The types of personal information collected on the contact form include: name, email, and phone. You may also choose to submit your information via the newsletter subscription form. The types of personal information collected on the newsletter subscription form include: your name and email. You can choose to electronically purchase our products through WooCommerce. The types of personal information collected include your contact, shipping, and billing information. Your billing details are procesesed through Stripe and not stored on our servers.

Cookies and Other Tracking Technologies

Information about how you use our website is collected automatically using “cookies”. Cookies are text files placed on your computer to collect standard internet log information and visitor behavior information. Cookies allow us to personalize your experience and to collect statistical reports. We generally use cookies for the following purposes: analytic tracking of visitor’s use of the website, to compile statistical reports on website activity, to analyze and improve our services, and to customize your experience.

We may use additional third party technologies, including, but not limited to analytics service providers, to improve the functionality, features, or delivery of our services. We may also allow these third parties to place tags on our digital properties, and use these services to record mouse clicks, mouse movements, scrolling activity, as well as any text that you type into our service. The third-party plugins and technologies integrated within this website are:

  • Google Analytics to track visitor use of the website and to compile statistical reports on website activity. The information generated by the cookies about your use of the websites (including your IP address) will be transmitted to and stored by Google [on Blue Line’s behalf] per the terms of Google’s privacy policies: http://www.google.com/intl/en/analytics/privacyoverview.html. We anonymise this data at the point of collection and automatically delete user and event data that is older than 50 months. By using our website, you consent to the processing of your information by Google in the manner and for the purposes set out above. Users can opt-out of Google Analytics tracking by using Google Analytics Opt-Out Browser Add-on.
  • Lead Forensics uses a code that is loaded onto your browser to identify your business IP address and then match it with a global database of business IP addresses. Users who wish to opt out of Lead Forensics tracking technology may do so by visiting https://optout.leadforensics.com/?clientID=209235
  • Pixel tags may be use to track the actions of users and measure the success of advertising and marketing campaigns.
  • WooCommerce makes use of cookies to keep track of cart data and to track which cart data in the database belongs to which customer. No personal information is stored within these cookies.
  • Stripe use cookies to authenticate your login credentials, for fraud prevention and detection, to provide services and remember your preferences, to analyze and improve their service, and for better advertising (View Stripe’s Cookie Policy).

Some browsers allow you to change your cookie preferences; however, please note that if you do this you may not be able to use the full functionality of our websites. Please consult the help section of your web browser to learn more.

You can access all your personally identifiable information that we collect online and maintain by emailing sales@bluelinebattery.com or calling 262-236-6790. To protect your privacy and security, we will take reasonable steps to verify your identity before granting access or making corrections. We use this procedure to better safeguard your information. You can correct factual errors in your personally identifiable information by sending us a request that credibly shows error.

The Way We Use Information

We only collect the information that you voluntarily give us. We use the information you provide to register for an account, purchase products, receive newsletters, and respond to your inquiries. We store and use the information to respond to you, regarding the reason you contacted us. When purchasing online, we use WooCommerce (View privacy policy) and the Stripe Gateway (View privacy policy). We do not share this information with outside parties except to the extent necessary to complete that request or order. We use non-identifying and aggregate information collected from Google Analytics to generate statistical information, monitor and analyze site traffic and usage, and improve our website. We never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above.

Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Outside Links

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of the new website.

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

How You Can Access Or Correct Your Information

You can access all your personally identifiable information that we collect online and maintain by submitting a request via email, phone, or mail. We use this procedure to better safeguard your information. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.

How To Contact Us

Should you have other questions or concerns about these privacy policies, please use the contact:

Blue Line Battery
1221 Innovation Dr. Suite
Whitewater, WI 53190
Phone: 262-236-6790
sales@bluelinebattery.com